August 2021

Quality in Qualitative Evidence

Quality in Qualitative Evidence
In partnership with
  • Alliance for Useful Evidence
  • As a centre, we have always used both quantitative and qualitative evidence synthesis in our work to understand what works for whom, how, when and for how much. 

    What is the context?

    Through our methods work, we see that qualitative research has been particularly useful in establishing theories of change and early stage evidence bases. So we wanted to answer the question “How do I do the best qualitative study for my project?” in order to be able to advise those producing primary research, as well as to contribute to the evidence base and more effectively share learnings. 

    What are we doing?

    The result, funded by the National Lottery Community Fund, is the paper Quality in Qual: A proposed framework to commission, judge and generate good qualitative evaluation in wellbeing impacts. It is based on interviews with ten leading organisations and individuals who have in-depth evaluation and methodological expertise. It sets out why work in this area is valuable and important, what resources already exist, and identifies six prompts for potential uses of qualitative research in evaluations.

    In the final chapter, it encourages further discussion and shares specific recommendations to move the work forward.

    What happens next?

    We hope this is just the starting point and want to engage more people. We invite you to get involved in the discussion and send us your thoughts and feedback on


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